GoldFellow founders Robin and Michael Gusky previously owned one of the largest manufacturers and distributors of karat gold jewelry in the United States for 30 years before selling to Warren Buffett’s Berkshire Hathaway in 2007.

GoldFellow, believes in educating consumers to make better financial decisions. Practicing what they preach they knew keeping up with technology and trends is imperative to long term success. Michael further realized they needed to move their business online to a powerful platform capable of serving a national client base.   

GoldFellow brought in some caliber teams! Trusting Tandem Interactive and Zulu Shack Creative to bring their online vision to life. Tandem Interactive for all their PPC and SEO needs, coupled with Zulu Shack Creative to develop a custom, secure and intuitive portal to take all their daily transactions online and freely available to any one on the web.

Zulu Shack Creative was tasked with creating a fully customized solution, geared to streamline GoldFellow daily processes and transactions.

The solution would be responsible for Package Creation, allowing users to safely generate packing slips and FedEx labels to safely send GoldFellow their gold in exchange for money.

The solution would furthermore allow GoldFellow admins to accept the packages into a custom-made Offer System. The Offer System enables GoldFellow to accept packages, create offers and process settlements by opening a line of communication with their customers, where the user can accept, counter or decline offers.

Zulu Shack Creative proudly rose to the challenge and created an impressive system, integrating with FedEx API’s, Gold Market data and polished it off by creating a custom communication channel for GoldFellow to communicate well with their customer base.

Zulu Shack Creative further extended this solution to integrate with 3^rd part landing pages, by creating a custom plugin to listen for and securely capture leads, sent to GoldFellow. Leads sent to GoldFellow are seamlessly integrated into the system and automatically converted to customers all while generating a pacakge and FedEx label asynchronously, creating an invaluable user experience!  

Zulu Shack Creative successfully met this challenge and created a fully-fledged and intuitive solution for both back-end and front-end users. Creating a trusted, informative, and useful experience for GoldFellow users.

GoldFellow was able to achieve $1.2 million in transactions in under 1 year with the help of the customized solution developed by Zulu Shack Creative! Averaging over 100 new sign ups per month.

This success also helped GoldFellow partner up with Cash 4 Gold to further extend their reach in the Gold space. Zulu Shack Creative took it one step further by creating a nopCommerce solution that catered to two big companies controlled by one powerful back-end. 

• nopCommerce
• Authorize.net
• Custom .net plugins
• FedEx API and custom extensions
• Unbounce Landing Page Integration
• Trust Pilot Integration
• SQL Server
• Winhost